Kuldeep Sharma

Objective To become a total solution provider for the dairy and food industry.

PROFESSIONAL QUALIFICATIONS

1983-87 NATIONAL DAIRY RESEARCH INSTITUTE KARNAL

B.TECH, DAIRY TECHNOLOGY.

FIRST RANK HOLDER IN POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT FROM AMITY BUSINESS SCHOOL NOIDA DEC 98 WITH SPECIALISATION IN MARKETING AND FINANCE.

Average CGPA 9.72 and project work done on “FINANCIAL MODELLING IN PROJECT APPRAISAL”.

Other Interests : Prepared comprehensive database in biotechnology, dairy, food and agro processing industries. We have also done strategic industrial analysis for other industries like flexible laminates and packaging industries. We are proud to be leading project management consultant in the field of liquid milk industry in India and Nepal. We have installed plants in varying capacity from 5000 Litres per day to 100000 Litres per day in Nepal and 5000 litres per day to 50000 litres per day in India.

I have over one and a half decade experience in manufacturing, marketing research, project management, business development, International marketing, strategy formulation and product launch in India, Nepal .

MILESTONES

Since 1990 CHIEF EXECUTIVE SURUCHI CONSULTANTS , NOIDA

1995 BEGAN MANUFACTURING /SUPPLIES AND EXPORTS/ TRADING OF DAIRY PROJECTS

2000 LAUNCHED SURUCHI INFOTECH DIVISION IN MAR 2000 WITH DAIRY PORTAL www.indiandairymart.com.

2001 AUTHORED A BOOK ON CONSUMER BEHAVIOR BY GALGOTIA PUBLICATIONS

2002 LAUNCHED A SITE www.kuldeeponline.com for providing online study material and solving the queries related to the subjects which I teach online for my students and working executives.

KEY ACHIEVEMENTS : WE ARE PROUD TO RECEIVE REPEAT ORDER FROM ALL THE KEY BUSINESS ACCOUNTS IN LAST FIVE YEARS. WE WISH TO MAINTAIN THIS LEGACY OF GROWING ALONGWITH OUR VALUED AND ESTEEM CLIENTELLE.

ACADEMIC ASSIGNMENTS

• Associated with Amity Businesss School amongst the first twenty B School in India as visiting faculty in the following courses :

o MBA PART TIME 98/99 BATCH

1. MARKETING MANAGEMENT I AND MARKETING MANAGEMENT II

• MBA FULL TIME 2001 AND 2002 BATCH INDUSTRIAL MARKETING

• MBA FULL TIME 2002 and 2003 BATCH CONSUMER BEHAVIOUR

• PGDM courses in ASODL in Consumer Behavior and Business policies

• Associated with International Management Centre ( AICTE approved ) as visiting faculty in the following courses:

• MBA full time 1996/97/98/99/2000 batch “Business Policies and Strategic Management” course completed.

• MBA full time 1997/98/99/98/99/2000/2001 batch “ Consumer Behaviour” completed ( 2001 batch going on)

TRAINING WORKSHOPS AND PROGRAMMES CONDUCTED

• Conducted One day Corporate Training in marketing for Gas Authority India Ltd. (GAIL) at Usur, Maharashtra. The training emphasized on key issues in Marketing like Customer Retention, Consumer Behaviour, Net Marketing and Consumer Insights.
  
  
• Presented paper on “ CONSULTANCY CAPABILITIES IN THE DAIRY INDUSTRY” in a national seminar organised by DSIR and UP INDUSTRIAL CONSULTANTS LTD and Department of Science and Technology at New Delhi In Dec 1990.

• Conducted 3 days farmer’s awareness programme at village Gulawati for Clean Milk Production in Western U.P (June 1991)

• Conducted a technical session on the startegic resourcing of inputs for Floriculture the Industry for Biotech Consortium India Ltd ( A body of IDBI,IFCI , ICICI and other major institution) Dec 1992.

• Regular Training Programmes on Marketing of milk and milk products for our clients in the areas of
• How to develop the channels?
• How to plan the launch ?
• How to perform in the market?
• How to evaluate and monitor the markets ?

• Conducted Training Programme on Competitor’s Analysis in Kathmandu Market for the liquid milk, butter and SMP project for Kedia Organisation . (June 1997)

• We also conduct a customised fire fighting programme for our valued clients in all the areas related to procurement, processing, quality control , marketing and sales & distribution. The sole purpose of these programmes is to unleash the bottlenecks and motivate the team efforts through collective decision making process.

HISTORY OF THE FIRM ASSIGNMENTS DONE BY SURUCHI CONSULTANTS

(JAN 1990 APR 2002)

CURRENT ASSIGNMENTS TURNKEY PROJECTS

• 10000 LITRES PER DAY TURNKEY MILK CHILLING STATION FOR HALDIRAM SNACKS PVT LTD NOIDA.

• 20000 LPD TURNKEY MILK PASTEURISATION PLANT IN DISTRICT MEERUT U.P.

• CONSULTANT TO JK DAIRY AND FOODS LTD FOR THEIR LIQUID MILK PROJECT IN DELHI. WE HAVE JUST COMPLETED A CONSUMER BEHAVIOUR STUDY FOR THEM IN EAST DELHI ON POLYPACK MILK AND JK BRAND.

RECENTLY COMPLETED ASSIGNMENTS

• Complete dairy project for handling 10000 Litres of milk per day at Cherikot Dolakha, Nepal for a District Development committee on turnkey basis.

• Complete Automatic Blending Station for making Dairy whitener at Family Cereal, Malaysia.

• Consultants and suppliers to M/s SHREERAM JANAKI DAIRY UDYOG LTD JANAKPUR, NEPAL FOR THEIR 10000 LPD PROPOSED COMPOSITE MILK PLANT. THE SUPPLIES ALREADY MADE AND UNDER MANUFACTURING ARE WORTH US $ 100000.00. The plant came into commercial production on Dec 12,1998.Currently we are supplying plant of lassi, yogurt, icecreams and expanding their capacity to 10000 lpd. We are also setting up their complete milk procurement systems and logistics support through our innovative instant milk chilling systems and bulk milk coolers. Now we are supplying a complete 5000lpd plant on turnkey basis for their processing unit-II at Pokhara Nepal and also one more unit for Biratnagar Nepal.

• Strategic consultants to Morton Confectioneries ( A unit of K.K.Birla Group) to suggest them revival strategy for their confectionery unit.

• Setting up a 2M.T.P.D cheese plant for making soft and hard cheeses at Delhi. The total supplies are worth USD 15000.00

• Expansion of Refrigeration of Dairy Fresh from 25000 LPD milk Ahndling to 75000 LPD Milk handling and centrally Air conditioning of the office block.

• Technical consultants to M/s Sita Ram Gokul Milks Kath Ltd for their 100000 lpd composite milk plant at Kathmandu Nepal. We have already made them supplies worth USD 220000.00 till date.the plant was inaugurated by the prime minister of nepal on June 18,1996.

• Technical consultants to M/s Dairy Fresh Delhi for their 25000 lpd expandable to 50000 lpd liquid milk plant at New Delhi. We were turnkey suppliers to the project and we supplied equipments worth usd 100000.00 directly and usd worth 200000.00 through our vendors as bought outs against the total contract value of usd 3,00,000.00. The plant was commissioned on July 15,1998.

• Setting up of a complete 4 MT per day anhydrous milk fat (Ghee) Plant at Delhi for Pratap Brand Ghee( A brand Leader in heir category)

KEY ACCOUNTS IN SALES AND EXPORTS

• We started to design, fabricate (Through Vendors) and  supply dairy plant and machinery fromAug,1995.We exported dairy plant  and  machinery worth around 0.2 million  dollars  to Kedia  organisation  Nepal. We were co-suppliers  with Alfa laval  India in this largest private sector dairy project  at Nepal.

• We made supplies to M/s Jai Ganesh Dairy Kathmandu Nepal  for  their proposed Liquid Milk plant  at Narainghat, Chitwan, Nepal worth around 50,000 US$. We were co-suppliers  with  Alfa laval  India in this private sector dairy project  in Nepal.

• Consultants and turnkey supplier to M/s Dairy Fresh for their Composite Liquid milk Plant near Delhi. We are supplying the complete plant on turnkey basis with a capacity of 25000LPD expandable to 50000 LPD of milk handling. The plant will manufacture liquid milk, cheese, panir, butter and ghee. The total worth of the project supplies is INR 145,000,00/-. The project got commissioned on June 15,1998.

• Consultants and suppliers to M/s SHREERAM JANAKI DAIRY UDYOG LTD JANAKPUR, NEPAL FOR THEIR 5000 LPD PROPOSED COMPOSITE MILK PLANT.THE SUPPLIES TO BE MADE ARE WORTH US $ 40000/- The plant came into commercial production on Dec 12,1998.Currently we are supplying plant of lassi, yogurt, icecreams and expanding their capacity to 10000 lpd. We are also setting up their complete milk procurement systems and logistics support through our innovative instant milk chilling systems and bulk milk coolers.

• Consultants and suppliers for various dairy equipments to M/s Kathmandu Dairies at Kathmandu , Nepal .

• Supplied milk chiiling and storage system to M/s Chitwan Dairy udyog Nepal.

PROJECT IMPLEMENTATION

• 2000  liters per day capacity Ice Cream Plant  on  turn  key basis  was  erected & commissioned at Bareily, February to May,1990

• Joined M/s Daify Food Products Pvt. Ltd.,as Technical Director for handling 40,000 milk per day at and later on with the change in management completed the project as technical  advisor. The  production   has been  started from  May 30,1994. The unit was later on sold in 1995 to M/s Ved Ram and sons Sahibabad.

• Technical Consultant to M/s Noida Ice Cream Company, Noida for making polypack milk, butter, ghee and non aerated  synthetic fruit juices, July, 1990 -Dec  1992.  Curently  the unit is packing MILK for Punjab Milk  federation on lease basis.
• Consultant to M/s Anand Dairies Pvt. Ltd.,Karnal for the restarting of their 1,00,000 LPD fluid milk & dairy plant at Karnal ( 1990-1991).
• Technical Consultants to M/s Madhusudhan Milk Products Pvt Ltd., for erection and commissioning of their 2 TPD powder plant  alongwith  15,000 LPD fluid milk  plant  at Jaipur, July.1992 onwards.The plant has been successfully started in Apr 1994.
• Technical consultants to Kedia organisation Kathmandu Nepal for their 100000 LPD composite milk plant (largest in private sector  in  Nepal) at Kathmandu.The  plant  got successfully commissioned  on June 1996.We spent around two years on  this project and were involved from concept to commissioning. Still we are advisor to the project in all spheres of management.

FEASIBILITY STUDIES AND MARKET SURVEYS UNDERTAKEN

• Feasibility study for putting up a 50,000 LPD polypack milk plant at Kanpur city.

• Feasibility  study for putting up a 50,000  LPD  composite dairy plant at Guwahati and nearby areas.

• Conducted a feasibility study to evaluate the export potential of the Indian Floricultural products using the Tissue plant Culture Technology. This study has been awarded to us by the Biotech Consortium India ltd (A subsidiary body of the leading financial institutions of India).This  study has furthermore covered the  complete  detailing on technology resourcing,prefeasibility and  current national and  international status  of  this  industry.This study also developed a very potent database for the floriculture industry in India and abroad.

• Technical Consultant to M/s Yamuna Gases & Chemicals Ltd., Jagadhari for making Technical feasibility reports of various dairy & food projects for USSR March 1991 onwards and studying theexport potential of various processed foods.

• Conducted a Market survey on national basis for various milk and milk products including lactose and casein (Oct 1994) FOR Tata Klokner .

• Conducted a Market survey on national basis for various starch and starch products including wheat starch and  wheat gluten. (Nov1994). For Tata Klokner

• Feasibility study for putting up a 100,000 LPD dairy plant at Kolhapur. The study included market of Bombay, Pune and Goa market.

KEY FOREIGN ASSIGNMENTS

• Travelled across United Arab Emirates for various dairy & processed food proposals July, 1991.

• Technical feasibilty study of Nepal government dairy plants.

• Technical consultants to Kedia organisation Kathmandu for their 100000 LPD liquid milk plant at Kathmandu.

• Technical consultants to JAI GANESH DAIRIES KATHMANDU for their 10000 LPD liquid milk plant at CHITWAN, NEPAL.

• Visited and attended Anuga 1997/2000 (The largest Food Show in The World ) at Germany also visited France and Belgium to study the dairy industry scenario.

• Conducted a market survey for milk and milk products in Colombo Srilanka.

• Visited and resourced for the technical capabilities in South east Asia for dairy industry at Singapore and Malaysia.

• Technical consultants to Shree ram Janaki Dairy Nepal for their multilocation 5000 to 10000 LPD liquid milk plant at Janakpur, Pokhara and Viratnagar Nepal.

MARKETING AND DISTRIBUTION

• Procured and polypack fluid milk and marketed in Delhi, January to April, 1990.

• Fabricated and erected 500 ltrs. per hour capacity chilling centre for milk in Alwar District.

• Consultants to M/s Polson Ltd for devising the strategies and action plan by choosing the right product mix and Vendors thereof for their generic brand name. The strategy also includes Market research and Positioning for their product range. Polson is the pioneer brand name for butter in India and the name is as old as late 1890.

PREPARATION AND DESIGNING OF COMPLETE PROJECT

• Technical  Consultants to M/s RS Dairies Pvt.  Ltd.,  Meerut for 10 Tons per day Milk Powder Plant at Meerut September, 1991 to June 1993.

• Technical Consultants to M/s Savoury Foods India Pvt. Ltd., Aligarh,  for  1,50,000 litres of milk handling  per  day February 1992 onwards for making Skimmed milk powder, Instant Milk powder, Baby Foods and Dairy Whitener.

We have prepared in total around 40 detailed project reports for financial institutions in the area of dairy farming, dairy processing, mushrooms, dehydrated vegetables, processed food, wheat starch and gluten, lactose, casein and floriculture.

MISCELLANEOUS ASSIGNMENTS

• Technical & managemental consultant to M/s Dinsons India Pvt Ltd., Noida for handling 50,000 ltrs of milk to be converted into various products and further to diversify into asceptic packaging of fruit juices, January, 1990 -1992).

• Consultant to M/s Pragati Agencies,New Delhi for various projects in the line of bakery, dairying vegetable & fruit processing and snack foods, January, 1990 onwards.

• Technical consultants of M/s Multitek Engineers Lucknow for dairy projects.

• Technical consultants to Lloyd’s group for their composite dairy plant near Delhi (Nov1995-1997).

• Consultants to M/s ACK milk products pvt ltd Rohtak for establishing M.I.S for their procurement / processing and marketing so as to standardise their complete manufacturing activity for maximum productivity within the best quality frame work.

PERSONAL DETAILS

AGE: 37 YEARS (DOB 03-01-1965)

EDUCATIONAL QUALIFICATIONS

· BACHELOR OF SCIENCE ( FIRST YEAR) FROM DELHI UNIVERSITY 1983

· BACHELOR OF DAIRY TECHNOLOGY (B.TECH DAIRY TECH.) FROM DAIRY SCINECE COLLEGE NATIONAL DAIRY RESEARCH INSTITUTE NDRI KARNAL INDIA. 1987

· MASTERS OF BUSINESS ADMINISTRATION(MBA) WITH SPECIALISATION IN MARKETING AND FINANCE FROM AMITY BUSINESS SCHOOL (IN AFFILIATION WITH UCS OF UK) NOIDA INDIA. I GOT THE FIRST RANK WITH A GOLD MEDAL.

OTHER QUALIFICATION

· DIPLOMA IN COMPUTER OFFICE APPLICATIONS.

· EXECUTIVE TRAINING ON COIL TYPE BOILERS FROM THERMAX PUNE INDIA.

WORK EXPERIENCE

1988–1990 GAYLORD ICECREAMS NEW DELHI

(A UNIT OF KWALITY ICECREAMS)

PRODUCTION INCHARGE

n Improved Industrial Relations in the organisation.

n Increased productivity from 2.5 litres to 10litres/person/hr.

n Reduced cost of production by over 15 % through better sourcing of materials.

n Reduced idle time for machines through better preventive maintenance systems.

1987-1988 LAXMI MILK PRODUCTS NEW DELHI

(A UNIT OF HARYANA MILKFOODS)

PROJECT MANAGER

n Erected and commissioned 2000 lpd ice cream plant.

n Completed the shifting of refrigeration systems in two months.

1987-1987 SUPREME ENTERPRISES KUNDLI

PRODUCTION MANAGER

n Commissioned and setup the complete systems for ice cream plant.

n Standardised the flavors and developed new flavors also.

n Distributed ice creams to different stations in Haryana.