PROJECTS ON INDUSTRIAL MARKETING

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Group Assignment on Industrial Marketing

This assignment is to help you understand the intrinsic characteristics of Industrial product Marketing.

This assignment is divided into three major categories.

A. Identify the company's position in their respective industry.  
Try to collect as much of Information on the product being assigned to you as possible. A study of minimum of last three years will be appreciated. Just check out if some details related to their competitors ( or at least about the market leader) could also be collected for the same period.


B. Define the marketing mix for the product in terms of

Products offered

• Their lifecycles

• Any specific reason to develop

Pricing Startegy

• Industry specific

• Performance specific

• Utility Specific

• Service specific

Physical Distribution

• Current Channels

• Distributors

• Agents

• Key Account Management

• Company own team of sales personnels

Promotion

• Advertisements

• Trade fair

• Direct Mailer

• CRM activites

C. Segmentation strategy on both macro segments and their micro segments and finally positioning for each of the product selected.

A sample of the this part of the report is attached Sample Part IV CLICK HERE TO DOWNLOAD